Yamaha Passion Auction


Yamaha is celebrating 125 years of passion and performance. The objective was to generate global brand awareness for Yamaha's full range of products amongst passionate amateur musicians and riders.


What exactly do they have in common? They practice. The more passionate you are at something, the more likely you are to practice for it.


With this in mind, we came up with the Yamaha Passion Auction, an auction with a twist. Instead of money, amateur musicians and riders bid for Yamaha products with their passion.


In collaboration with Matthew Ho.



Conceptualisation, art direction


School: Temasek Polytechnic


D&AD New Blood Awards 2013

Digital Advertising — Graphite Pencil

© 2017 Brian Lim

Mail — contact.brianlim@gmail.com