Yamaha Passion Auction
Concept, Art Direction
Temasek Polytechnic, Singapore
D&AD New Blood Awards 2013—Graphite Pencil
Yamaha is celebrating 125 years of passion and performance. The objective was to generate global brand awareness for Yamaha's full range of products amongst passionate amateur musicians and riders.
What exactly do they have in common? They practice. The more passionate you are at something, the more likely you are to practice for it.
With this in mind, we came up with the Yamaha Passion Auction, an auction with a twist. Instead of money, amateur musicians and riders bid for Yamaha products with their passion.
© 2018 Brian Lim
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