Dettol Instagram Intervention


Most people wash their hands after their meals, but not before. Dettol seeks to change this habit and connect to people in a way its competitors haven't done before.


In collaboration with Matthew Ho.



Conceptualisation, art direction


School: Temasek Polytechnic


4As Crowbar Awards 2013

Online Advertising — Bronze

Social Media — Bronze

© 2017 Brian Lim

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